What is a Tattoo? A tattoo is a display of pageantry and ceremony including music, drill teams, color guards, and cultural acts celebrating ones country and honoring their culture. The term comes from the early 17th-century Dutch phrase doe den tap toe (“turn off the tap”), a signal sounded by drummers or trumpeters to instruct innkeepers near military garrisons to stop serving beer and for soldiers to return to their barracks, and is unrelated to the Tahitian origins of an ink tattoo.